At the peak of the Covid-19 pandemic, two men in Nyeri County set about the difficult task of establishing a centre that would enhance visibility of innovation by Kenyans.It was a difficult undertaking because to start with, there was no local benchmark to offer Mathew Turner and Morris Mwangi a reference point.But surmounting the fear
Read MoreAugust 27: Mumbai-based marketing agency, KUtility, empowers their big customers across India with the most leading and reputed bulk SMS and social media marketing services at the most genuine price.Buying the best bulk SMS and social media marketing services is quite a challenging task nowadays. With so many service providers and marketing agencies available, picking
Read MoreWhen Jessica Ford’s Spokane-based marketing company Zipline Interactive needed to update one of its apps, she knew she’d need some outside help. So she turned to KWG Softworks, a Boston-based outsourcing startup, which found exactly the kind of software talent that Zipline needed, 9,000 miles from Spokane. Not in China or India, but in the
Read More• 90 percent of SMS are read within 3 seconds • Kenyans view SMS messaging as more personal than email Your customer is the core of your business and is your most valuable asset. If you want to see any level of growth in your business, you must cherish your customer. However, to stay in
Read MoreRaheem Akingbolu writes on how various multimedia customer engagement platforms are redefining market activities, pointing out that WhatsApp appears the most dominant with reach of about 40 per cent of the mobile subscribers.Customers are the lifeblood of every business and their expectations of businesses being able to deliver an “experience” not just a “transaction” is high.
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Google Analytics, or GA, is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. It integrates with Google’s marketing and advertising platforms and products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools.
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In order to harness the power of this data, it’s important that first, you listen. Which, naturally, is what social listening is all about.
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Nowadays, having a website can be considered a necessity if you want to market yourself or your business online. Having a company website means that you have more opportunities to present yourself to a broader audience.
Using your company website as a public relations (PR) tool can also help your business build credibility and attract more customers. But how can you make your company website into a reliable public relations tool?
Read MoreWhile it’s a great source of entertainment, YouTube has also proved itself to be a valuable tool for marketers. In fact, 70% of viewers bought from a brand after seeing content on YouTube. And, with a global user base of more than 2 billion people, it’s also safe to assume that your target audience is on the platform.
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